The Web provides a massive opportunity to owners of high-quality content who want to sell their products online.

Most people see the Web as a massive archive of free information, and currently this does represent the majority of available content. Content of all kinds is given away free for a variety of reasons:

    1. Many individuals publish sites for personal enjoyment, as a hobby. However, most of these sites offer poor-quality or limited content, and cannot compete with their commercial equivalents.   

2. Currently, banner advertising funds a lot of free content; the more visitors a site has, the more advertising revenue it can earn.

3. Some content is provided free by Internet Access Providers, but only to customers who use their services.

    4. In the current battle for market share, content and services are given away free, at a loss, to gain customers for future commercial activity.